About the role
Drive personalisation analytics across the client's digital portfolio. This is the lead analyst seat for the personalisation programme โ measurement architecture, experimentation methodology, and the analytics roadmap all sit with you.
You'll partner with martech engineers, data engineers, and product owners to make sure every personalisation experiment ships with clean instrumentation and unambiguous read-out criteria. Strong opinions on what counts as a "win" โ and the SQL chops to defend them โ are essential.