About the role
About Client:
The client is a global technology, consulting, and digital solutions company with problem-solving abilities and an emphasis on developing ingenious solutions that allow its clients to remain competitive, profitable, and secure in an evolving business environment.
Client anticipates and leads change to remain in the leader s quadrant for profitable growth, driven by partnerships with globally leading hyperscales like AWS, Google Cloud, and Microsoft. It has built strong capabilities in new as well as existing technologies such as cloud, data, and digital, pioneering new frontiers.
Salary Range: CAD $90K-$95K/Month
Job Description:
Data-Driven Strategy:
About ApTask:
ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. As an African American-owned and Veteran-certified company, ApTask offers a comprehensive suite of services, including staffing and recruitment solutions, managed services, IT consulting, and project management. With a focus on excellence, collaboration, and innovation, ApTask provides unparalleled opportunities for professional growth and development. As a member of the ApTask team, you will have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success across diverse industries. Join us at ApTask and be part of our mission to empower organizations to thrive while fostering a diverse and inclusive work environment.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.
If you have any concerns or queries about your personal information, please feel free to contact our compliance team at businessexcellence@aptask.com
Applicant Consent:
By submitting your application, you agree to ApTask's (www.aptask.com) Terms of Use and Privacy Policy, and provide your consent to receive SMS and voice call communications regarding employment opportunities that match your resume and qualifications. You understand that your personal information will be used solely for recruitment purposes and that you can withdraw your consent at any time by contacting us at 732-355-8000 or help@aptask.com. Message frequency may vary. Msg & data rates may apply.
The client is a global technology, consulting, and digital solutions company with problem-solving abilities and an emphasis on developing ingenious solutions that allow its clients to remain competitive, profitable, and secure in an evolving business environment.
Client anticipates and leads change to remain in the leader s quadrant for profitable growth, driven by partnerships with globally leading hyperscales like AWS, Google Cloud, and Microsoft. It has built strong capabilities in new as well as existing technologies such as cloud, data, and digital, pioneering new frontiers.
Salary Range: CAD $90K-$95K/Month
Job Description:
- We re looking for an experienced Principal Business Performance Analyst with a focus on Personalization Analytics and Digital Marketing Analytics to join our Marketing Technology team.
- Analyze user-centric personalization experiences to evaluate their impact on key performance metrics.
- Extract actionable insights from content search indexes and behavioral event data layers.
- Deliver insights from affiliate partnerships that drive incremental conversion growth.
- You ll operate in a fast-paced environment spanning iOS, Android, Mobile Web, Desktop, and OTT platforms, and will have access to Claude AI as a daily productivity partner to accelerate analysis, documentation, and insight generation.
Data-Driven Strategy:
- Use advanced analytics (SQL, Python, R) to provide actionable insights.
- Support personalization, affiliate marketing strategies, and business decisions.
- Lead A/B and multivariate testing.
- Optimize affiliate offers, landing pages, and user experiences to boost engagement and conversions.
- Develop segmentation models to identify high-value customers.
- Implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners.
- Build and manage dashboards and visualizations (Tableau, Google Data Studio).
- Track affiliate KPIs and highlight optimization opportunities.
- Partner with Marketing, Product, and Tech teams.
- Identify opportunities to enhance affiliate partnerships, optimize user journeys, and improve funnel performance.
- Analyze affiliate performance data.
- Identify improvement areas and recommend strategies to increase conversion rates and ROI.
- Collaborate with affiliate partners to analyze trends and ensure alignment with business objectives.
- Evaluate algorithmic content feed performance (dwell time, affinity, content freshness, user history, saturation, behavioral signals).
- Partner with Product and Engineering to assess impact of feed changes on KPIs (page sessions, video starts, retention, subscriptions).
- Lead A/B and multivariate tests to optimize feed ranking and content mix across platforms (iOS, Android, Mobile Web, Desktop, OTT).
- Move beyond lagging indicators (uniques, visits, time spent, video views, LTV).
- Develop predictive measurement frameworks, RPM models, and incremental lift methodologies.
- Surface engagement quality metrics such as dwell time, content saturation, and session depth.
- Work with content search indexes (OpenSearch/Elasticsearch-style) managing article, video, and social metadata.
- Integrate behavioral event log data with Adobe Analytics and Kochava into BigQuery.
- Define extraction patterns from APIs and collaborate with Engineering and BI on data pipeline architecture.
- Design dimensional models (Kimball methodology) optimized for performance and cost.
- Document data models, schemas, and analytical logic across Confluence, JIRA, and GitHub.
- Provide insights from affiliate data to drive incremental conversions.
- Develop segmentation models, attribution strategies, and KPI dashboards (Tableau, Google Data Studio).
- Bachelor s or Master s degree in Statistics, Data Science, Economics, or a related quantitative field.
- 6 years of experience in data analytics (preferably in digital media, streaming, or consumer platforms).
- Advanced SQL and hands-on experience with cloud data warehouses (Google BigQuery, AWS Athena, AWS Glue).
- Expertise with analytics platforms (Adobe Analytics, Kochava, or similar) across app, Mobile Web, Desktop, and OTT.
- Experience with search index or document store data (OpenSearch, Elasticsearch, or similar APIs).
- Strong experience in data warehouse design (Kimball dimensional modeling preferred).
- Proven experience designing and analyzing A/B and multivariate tests in production environments.
- Strong data visualization skills (Tableau, Google Data Studio).
- Excellent documentation skills, with the ability to interpret complex technical specifications and produce clear, structured outputs.
About ApTask:
ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. As an African American-owned and Veteran-certified company, ApTask offers a comprehensive suite of services, including staffing and recruitment solutions, managed services, IT consulting, and project management. With a focus on excellence, collaboration, and innovation, ApTask provides unparalleled opportunities for professional growth and development. As a member of the ApTask team, you will have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success across diverse industries. Join us at ApTask and be part of our mission to empower organizations to thrive while fostering a diverse and inclusive work environment.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.
If you have any concerns or queries about your personal information, please feel free to contact our compliance team at businessexcellence@aptask.com
Applicant Consent:
By submitting your application, you agree to ApTask's (www.aptask.com) Terms of Use and Privacy Policy, and provide your consent to receive SMS and voice call communications regarding employment opportunities that match your resume and qualifications. You understand that your personal information will be used solely for recruitment purposes and that you can withdraw your consent at any time by contacting us at 732-355-8000 or help@aptask.com. Message frequency may vary. Msg & data rates may apply.